Profit Intelligence HQ · With John North
There's more profit hiding in your business than you think. Usually six figures of it.
I've found it in 1,000+ businesses. What used to take weeks of digging, an AI now does with me in days. That's the point: you get the number and the plan while it still matters, not a quarter from now.
The Formula
+5% + −5% + −5% = 61% more profit
See where the profit is hiding in your business
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Estimated Opportunity
$248,000
in recoverable annual profit
Efficiency gap
34%
Growth levers
7
Quick wins
3
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35 years learning where the money hides
Every step below taught me something about finding and building profit in a business. I'm John North, and here's what each one means for yours.
11 years inside a bank (commercial lending)
Assistant Commercial Manager, assessing commercial and residential lending up to $5m, credit, valuation, recommendation.
Qualified as a Professional National Accountant
Associate Diploma in Business (Accounting), completed with honours in accounting while working full time at the bank, and admitted as a Professional National Accountant.
1,000 implementations of business accounting systems
I sold and installed more than 1,000 accounting and business systems into small and medium companies through the Complete Business Results years.
I invested over $100,000 learning marketing
While I was building my Queensland business to 1,000 customers, I put more than $100,000 into learning marketing from the best in the world, because selling the systems was only half the job.
#20 to #2 in the world, in three years
I took over the Australian arm of the international Sage Pastel software business, led 25 staff, rebuilt the channel, and moved the territory from twentieth to second worldwide. The lever that did it: I introduced a recurring revenue model.
I build the systems, I don't just advise
150+ books published for clients, and two software platforms built from the ground up. I've run the businesses, carried the P&L, and shipped the tools, in good years and hard ones.
Then I taught an AI to do it
I took 70,000 hours of business experience, a working lifetime of it, and over 5,000 hours of AI development time since May 2025 I built EvolvepreneurIQ and taught it everything I learnt.
70,000 hours of experience, taught to an AI.
Finding and building profit in a business used to take me the better part of a year. So I took 70,000 hours of doing it by hand and, over 5,000 hours of AI development time since May 2025, taught an AI system everything I learnt. Now it lands in your business in as little as 90 days. That is the difference between hiring my experience and owning the system I built from it.
Three changes of 5% can lift profit by 61%
That is not a typo. And no, it is not fifteen percent.
Most owners look for one big win. The quicker path is a small number of changes, none of them bigger than five percent, made in the right places and the right order so they compound on the bottom line instead of adding up in a straight line.
Six engines = Profit Intelligence
Each one goes after a different pocket of profit. Run together, pointed at your business, they are what I call Profit Intelligence.
Profit Engine
The whole picture, pulled together, so more of every dollar you take reaches your bottom line.
Expense Engine
We find the money quietly leaving your business every month and we stop it.
Conversion Engine
More of the visitors and leads you already pay for turn into paying customers.
Sales Engine
More revenue from what you've already built, through pricing, offers and reach.
Systems Engine
Your business runs on one platform instead of ten tools, so the gains hold instead of leaking away.
AI Engine
The 5,000 hours of AI development behind the platform, pointed at the few places in your business where AI actually makes money.
What people who have worked with me say
“A rare combination of strategic thinker, hands-on practitioner and generous educator. He turns thirty years across business, finance and marketing into clear, practical frameworks that drive real leads and revenue, not vanity metrics.”
Andrew Squillari
Financial professional
“The support and expertise from John made my dream a reality. He managed me through every stage with real ease, one entrepreneur to another.”
Greg Larsen
Business Advisor & Author
“John North is smart, hard working, current, ethical, insightful and results-driven. Highly recommended.”
Frank Genovesi
Founder & CEO, Intellisolve
“John helped build my online business, and he knows how to take a business to the next level of success. Highly recommended.”
Barbara "Boo" Watson
Business Transformation & Change Lead
“John is an absolute expert, and a lovely person too. He helped bring my book to life and I am very happy with the outcome. Highly recommended.”
Scott Capelin
Founder, inLIFE Wellness
“John knows his stuff. As a debut author I was struggling with how to get real results, and his service simply fitted the bill.”
John Attridge
Author
See what a 5% shift is worth in your business.
Start with the free estimator. Two minutes, and you'll see the size of the opportunity and where it's hiding. If it's worth chasing, we'll talk.